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Research papers

The European business travel market

This paper contains a discussion of the methods by which the value of the European business travel market is estimated and reviews the types of research undertaken in the business travel sector. The basic shortcomings of using market research to...

Catalogue: Seminar 1991: Travel And Tourism Transition
Author: Kevin O’Brien
June 15, 1991
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Citation

O’Brien, K. (1991a, June 15). The European business travel market. ANA - ESOMAR. Retrieved May 07, 2024, from


https://ana.esomar.org/documents/the-european-business-travel-market